Etusivu

Teemu Puuska

Full stack social media marketer with data-driven mindset.

My key takeaway of social media is this (beware it sounds like a real cliché); Social media is about being social. What it’s not for, is publishing content and then going off the grid. If we really want to be engaging, we have to take part in the conversation. Especially when the customer won’t expect us to do so.

Where I'm Good at

Paid & Earned Media
Performance Marketing
Problem Solving
Team Lead & Business Development

Focusing my time to

Coding
Reading Books
Performance Marketing
Family & Hobbies

Words to live by

Listening to customer is not enough –

they must be understood

My Story. The Short One.

Business minded gaming enthusiast. Believer of learning by doing.

Born in 1994 in Tampere Finland. Pretty regular family. Was a sweet but crazy child. Got in to all kinds of trouble. Was business minded already at age 7. Founded my own flea market in my room and started selling used toys to customers. (well, to my parents)

Wasn’t a great student. Didn’t like school. Played a lot of video games. (a lot) Got introduced with xbox. It changed my life. Created lifelong friendships playing online. Got my first summer job at the age of 14. Been working ever since.

Moved away from home at the age of 15 to another city (Jyväskylä) for school. Learned and improved my visual skills. Played more video games. Didn’t like my time there. Liked people though. Made lifelong friendships. Graduated. Moved back home at the age of 18.

Stayed home for a year. Worked in Lidl as a Shop Assistant. Had a lot of fun. Realized how important customer service is. Played more video games. Got in to esports.

Didn’t know what to do with my life. Moved into Vantaa. (because why not) Lived with a friend whom I met 6 years ago online. Worked at a Lidl in a different city. Hated it. Realized how important company culture is. Went Interrailing.

Saw a Facebook post about founding a social media agency. It changed my life. (again) Together we formed a group where no one had any marketing background. Just motivation.

Founded a social media agency at the age of 19. First client never paid the bills. Started BBA studies. Still didn’t like school. Met awesome people and made new friends.

Business was a struggle. Started to work smarter. Solved problems. Learned from mistakes. Built great client relationships. Met with big time CEO’s and executives. Understood that even they are just people.

4 years of running the show. Now on track to do 750k revenue in this year. Been working with amazing people. Always hungry for more.

”Teemu already holds great talent and in addition to that has a huge appetite for development, both personally and for our clients, in order to help them grow and prosper. Learning by doing and studying is a key factor. This guy is off the ground in a positive and creative way and in the future he will fly high.
Jouni VarpelaideManaging Director

“Teemu already holds great talent and in addition to that has a huge appetite for development, both personally and for our clients, in order to help them grow and prosper. Learning buy doing and studying is a key factor. This guy is off the ground in a positive and creative way and in the future he will fly high.”
Jouni VarpelaideManaging Director

Land Rover

Range Rover Velar – Lead Growth +68%.

I played crucial role in our teams success when we launched the new Range Rover Velar in Finland. Our goal was to get visibility and quality leads for our client. Campaign was a success. It was a Land Rover Finland’s most successful social media campaign ever.

Read full case in finnish

Haribo

Over million organic impressions with activating content.

I’ve been managing our relations with Haribo a long time now. Our collaboration started with one month test campaign where we produced activating and viral content. We also used Facebook live for getting most out of the fanbase. We got more than 15 000 comments in 45 minutes. Haribo has been happy client ever since.

Read full case in finnish

Thoughts / April 11, 2017

United Airlines – Reputation management in Facebook

United Airlines faced itself again in a new social media crisis situation after they removed passenger from fully booked flight, just to make room for their own staff.

Read Full Article in Finnish

Facebook / December 17, 2016

Why am I seeing this ad?

Have you ever thought question stated in the headline? You probably have. There are multiple different ways how companies target their message to you trough Facebook. In this article I’ll open few of them.